Lovely storytelling, perfect direction, awesome shots with only a phone…I’m guessing you’re sensing we are talking about Apple‘s latest ad. Directed by Oscar Nominee Jason Reitman and his father, Oscar Nominee Ivan Reitman, the story of a girl and a snowman named Simon wins over our hearts in just 3 minutes.
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Most of the time, change is really really tough, especially in the world of marketing. You invest so much into creating and building a brand, fight for the recognition and remembrance, just to find out after a while that all that you’ve done needs a refreshment, or that it’s just plain boring and (already?) old :/
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In the 16th Creative Talks I had the pleasure of speaking to Simona Jovanoska – author of “Day of the worm” and “I find them in the depth”, copywriter, and all around creative person 🙂 Learn more about her creative process, challenges and inspiration in the video 🙂 #creativetalksmk
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Наместо стандардни Creative Talks, во ова летно издание им отстапуваме простор на сцената на сите млади графички и веб дизајнери кои сакаат да ги презентираат своите портфолија на јавноста и да добијат фидбек од двајца супер искусни креативци:
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Во 14те Creative Talks (конечно во живо!) се дружевме со Наташа Петровиќ.
Наградувана актерка позната по нејзините бројни улоги во независни и национални театри, како и локални и интернационални филмови.
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Во среќните 13ти Creative Talks се дружиме со Руки 
Чепнавме по малку од многуте теми за кои можеме да разговараме со неа – илустрацијата, графичкиот дизајн, цртањето графити, Лондонската дизајн заедница и секојдневна инспирација.
Во дванаесеттие Creative Talks го имав задоволството да разговарам со Небојша Гелевски Бане. Еден од најпознатите графички дизајнери кај нас, препознатлив по неговиот визуелен активизам а во последно време и улогата на предавач на дизјан академии. Со Бане поразговаравме за неговиот пат и развој низ дизајнот и агенциското работење, за моменталната дизајн сцена и можностите за подобрување, како и неговите омилени проекти и препораки за младите дизајнери. Уживајте! 🙂
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Too much time online, wasting days and days on endless scrolling, aimlessly searching for something new. Yup, we’ve all been there. Especially this past year during the lock-downs, time spent on social media has increased significantly, unfortunately on account of our productivity. So, the first thing that comes to mind when you get in that evil loop is to have a social media break. Uninstall the apps, try to completely forget about them, and once you’ve restarted your mind, try to have a more thought out approach.
The thing is, not everyone can do this. Some of us who work in (digital) marketing agencies are obliged to spend at least half of our day online, creating content for our clients, answering the audiences questions, or even following what is new on the market. Marketing (especially digital) is a fast turning job and you can rarely allow yourself a big break. So what can we do in order go have a social media cleanse if a whole detox is not possible? Here are a few ideas.
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One of my favorite current design trends – pale gradients. I might be a bit subjective on the color selection, but the combination of the colors and gradient effect definitely gives a great look to any type of product from cosmetics to food and drinks. These are only a few of my favorites.
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For the ones like me who love chocolate and miss (almost) everything Parisian, TBWA\Paris created an awesome packaging design and an even more interesting campaign.
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