Creative Talks

I’m sorry, but the Hilton TikTok ad sucks

Starting this blog I promised myself I’d use it to spread positivity and examples that inspire and motivate readers to do better and more. But there are some exceptions. 🙂 Hilton’s 10 minute TikTok ad has been all over media, filled with so much praise, that it actually makes me wonder, is it all paid PR or I’m missing something. So I had to share my thoughts.

I’m writing this not only as a marketer, but also as an addicted (not so proud) TikTik user who spends (again, not so proudly) an average of 3 hours per day on this network. My idea is not to spread negativity but to point out what could and should be done better next time, hoping that in the future, other brands can learn from Hilton’s mistakes.

April 4, 2023

Pringles hamster wonderfully different ad

inspiration

A wonderfully different ad

There are some ads that make you forget all about the rules and needs of good advertising. They’re so ridiculous, a good slogan, a good premise, precise targeting, nothing really matters. This latest ad by Pringles is one of those ads, and I have to say, I love it.

February 24, 2023

inspiration

Super Bowl Favorites

Although it’s a little late and probably everyone forgot about the Super Bowl, I just had to take my pick and continue the tradition of choosing the best Super Bowl ads. So aside from Rihanna’s awesome Fenty product placement, which definitely has no competition, these are my favorites from this years not-so -great Super Bowl ads selection.

February 24, 2023

Creative Talks

Creative Talks #29: Fab Lab Skopje

Enjoy the story of Fab Lab Skopje, a creative laboratory a part of the Faculty of Mechanical Engineering in Skopje which offers creatives an opportunity to get educated and bring their ideas to life.

January 31, 2023

Creative Talks

Creative 2022 Learnings

It’s been a great year with some amazing guests at Creative Talks. These are only a few of our favorite learning points, for more, follow this link and choose your favorite one. 🙂 Happy holidays!

January 8, 2023

Creative Talks

Creative Talks #28: Daniel Artevski

On his experiences in his hair styling studio, his development as a professional, learning in and outside the profession, creating and developing a personal brand…Enjoy the story of Daniel Artevski!

January 5, 2023

Creative Talks

Creative Talks #27: Andrea Iris

In the latest Creative Talks, Andrea Iris takes us on a journey through her world of illustration. Learn more about her development, education, experiences as well the comparison between the local and Slovenian design community. Enjoy! 🙂

January 3, 2023

Creative Talks

Creative Talks is 3 years old!

Today we are celebrating 3 years of wonderful gatherings from which we learn a lot, getting to know inspirational people and creating a network of creatives who are willing to talk and share with others.
A big big thank you to everyone for the support, each like, click, view, it means the world to me! ❤

January 3, 2023

inspiration

When haters start selling your product…

I don’t think there’s a product out there that hasn’t had it’s fair share of haters (if there is it probably wasn’t promoted enough).

December 1, 2022

inspiration

Holiday favorites #1 – Amazon: Joy is made

I began my previous post stating that everything Taika Waititi tocuhes is gold, and somehow with this post I got an immediate confirmation.

November 14, 2022

I'm sorry, but the Hilton TikTok ad sucks

A wonderfully different ad

Super Bowl Favorites

Creative 2022 Learnings

Creative Talks #28: Daniel Artevski

Creative Talks #27: Andrea Iris

Creative Talks is 3 years old!

When haters start selling your product...

Holiday favorites #1 - Amazon: Joy is made

A surprising new take by Belvedere vodka

Match.com lets you choose. But really choose.

The power of great copy

Creative Talks #26: Julija Castellucci

Trends I love: Reverse shopping

0$ idea that works!

Creative Talks #25: Ivan Petrushevski - Flim

Brands take on TikTok

The "je ne sais quoi" of Maximum Effort's marketing

A fresh new perspective with Animal Thingdom

Creative Talks #24: Mateja Nikolikj

Creative Talks #23: Ana Jovkovska

Creative Talks #22: Marko Stojanovic

Creative Talks #20: Zorica Crnoshija

Creative Talks #19: Simone Kalica

Fuck Dani Komunikacija - Love Dani Komunikacija

Creative Talks #18: Portret

Creative Talks #17: Kokarche

Small Design Change vs. Big Brand Change

Creative Talks #16: Simona Jovanoska

Creative Talks #15: Show Your Work

Creative Talks #14: Natasa Petrovic

Creative Talks #13: Ruki Chuki

Creative Talks #12: Nebojsha Gelevski Bane

How to have a social media break (when you work in an ad agency)

Creative chocolate packaging

Creative Coffee Print Ads

Infuencer Collaborations: What NOT to do

Road Safety Campaign: The Joy of Life

Please draw a bottle of ketchup...

Burger King is going retro and it's not just the logo

[inspiration] Womb stories by Bodyform

Creative Tips: Pretend It's a City

2020 was the year of creativity

Creative Tips: Steal Like an Artist Journal

Creative Tips: John Cleese on Creativity

Creative Tips: My Next Guest...

Creative Talks #11

Creative Talks #10

Creative Tips: Hamilton

[Inspiration] The Creative Process seen by Apple

[Inspiration] Spike Lee for Mont Blanc

Creative Talks - Mateja Nikolikj

[Inspiration] Creative Food delivery visuals

Creative Talks #9

Creative Talks - Angela Petrovska

Creative Talks #8

Creative Talks #7

Creative Talks - Gjorgji Despodov

Creative Talks - Hristina Gjorgjievska

Creative Talks - Elena Vasilevska

Creative Tips

Creative Talks #6

Creative Talks - Mario Maneski

Creative Talks - Marija Stojkovska

Creative Talks - Ava Papun

Creative Talks - Ana Jakimska

Creative Talks - Jane Nikoloski

Creative Talks - Aleksandra Kostadinovska

Creative Talks #5

[Inspiration] AI generated music by Bjork

[Inspiration] Beyond The Streets

Creative Talks #4

How to create at a stressful time?

Creative Talks #3

[inspiration] The Dreamer by Puma

Creative Talks #2

Creative Talks #1

[inspiration] Remorseful ads

How to take a good client brief?

[Inspiration] Spotify: Listen like you used to