I don’t think there’s a product out there that hasn’t had it’s fair share of haters (if there is it probably wasn’t promoted enough).

I began my previous post stating that everything Taika Waititi tocuhes is gold, and somehow with this post I got an immediate confirmation.

The “likes”, the “shares”, the “loves”, brands are constantly in search of the great engagement. We create our campaigns to entertain the audience, educate them, inform them, make them laugh, and celebrate when we get that famous click of a button called “like”. But even that is becoming harder and harder to get.

I’m a big fan of campaigns that don’t push their product as a solution for everyone and everything, but as something that is always here for the audience, if they choose to use it.